Hi, I’m Heather!

Hello there, nice to meet you, and thanks for joining me on this learning journey! I’m a Salesforce Marketing Champion and I lead a team of marketing automation specialists for a global eye health company. We recently transitioned to Salesforce Marketing Cloud and are expanding our communication portfolio to include ads, web personalization, and direct mail in addition to email. It’s been a whirlwind of an implementation that just happened to coincide with a worldwide pandemic, but we made it through and learned a lot. This blog is my opportunity to take some time to reflect, share my experience, and engage with the Salesforce community. Thanks for joining me!