Tell me your wants…the unicorn and cotton candy ideas that you dream of when you finally find that moment to pause. What would your marketing look like if all your dreams came true?
When we started our Salesforce Marketing Cloud implementation, we had a saying: bring your Unicorn and Cotton Candy wishes. It got our marketing team to think creatively about the new possibilities that we could enable with technology.
So what did we dream of? A simple data set that told us who to talk to, about what, when, on which channel. A relational database that could support our intricate customer characteristics across brands. A drag and drop email design system where we could control the base code. A way to hyper-personalize our messaging. These were our unicorn and cotton candy wishes.
It’s been a year and a half plus a pandemic (so…a lifetime?), and our omnichannel marketing platform is implemented. I’d say we got at least a horse – and I think I see a unicorn horn starting to grow.
What’s your unicorn and cotton candy vision for marketing?
Omnichannel Ambitions 