A little while back my life turned upside down…again. This time it wasn’t a worldwide pandemic or a new software suite; this time it was my family. I’m always amazed by those priority-shifting events in life. They can come up slow or sudden, but they surprise me every time nonetheless.
Kindergarten was the obstacle we were having trouble navigating, and it was all-hands on deck to keep the ship upright during this storm. As the seas settled, we regrouped and set a new course. A course where I became a full-time family manager. It was a tough transition for me. It still is tough, but I’ve learned and grown so much. The rough seas are now mostly calm, although storms do still rumble up now and again.
In this new world, I began to shift my omnichannel marketing focus to learn more about small-scale tools and strategies. I joined my local Elementary school’s Parent-Teacher Organization (PTO) and quickly learned that small-scale, volunteer-run organizations are very different from the enterprise marketing teams I have worked with in the past. New software to learn, new types of teams to get to know, and new objectives to understand. I’ll tell you more about this soon.
I do love new challenges. This is going to be fun!
Billie-O-T Sea Shanty, our family theme song:
Omnichannel Ambitions 