A little while back my life turned upside down…again. This time it wasn’t a worldwide pandemic or a new software suite; this time it was my family. I’m always amazed by those priority-shifting events in life. They can come up slow or sudden, but they surprise me every time nonetheless.
Author Archives: Heather Theisen
Perfect Your Email Frequency
How often should you send an email to your customers? More than you might think. Here’s five considerations for email frequency.
Data Janitor – the Unsung Hero
Have you thanked your Marketing Data Janitor?
Me, a Leader?!
How I re-defined myself as a Leader. Part 1 of 2: the foundational years.
Spam Me Not
Here are my 3 tips to make it to the inbox and master the fine art of email marketing deliverability.
Ode to AMPscript
Marketing personalization is hard, but Salesforce AMPscript makes it easier.
Exponential Personalization
Personalization is amazing… but how much is too much?
Marketing vs Software
How do you translate “marketing speak” into “software speak”?
Unicorns and Cotton Candy
What would your marketing look like if all your dreams came true?
Implementation + Pandemic: Challenge Accepted
Kicking off an implementation at the same time as a world pandemic – yes we did. Onward!
Omnichannel Ambitions 